Master the art of producing a single version of the truth.
It's well known that one of the next challenges in Pharma is without a doubt fixing those data 'black holes' created by missing data and data inaccuracies.
Ask yourself:
- How many times were you or your colleagues frustrated over missing data or contradicting information?
- How do you overcome data discrepancies threatening to distort our view of market trends and drug performances?
- How do we solve missing data problems and create a loyal, true picture of the business reality?
Ever since Big Data came into play, and thanks to data providers such as IMS etc., data flow today is unstoppable. But problems like multiple data sources and missing crucial information like patient ID's, are literally keeping Pharma analysts up at night.