Is your managed markets team getting the support it needs?
With so many data sources adding up every day, such as IMS Plantrak, SHS Physician Payer, Specialty Pharmacy, Fingertip Formulary, Medi Media Formulary along with in-house CRM, Data Warehouse and legacy BI data and more, how can one make sense of the mess and pinpoint the information that can boost sales?
Is your managed markets team equipped with real-time analytics?
Do they have access to the insights they need to drive performance and optimize pull-through?
What tools are you providing so they can take care of business?
The business of marketing and selling drugs has changed. Gone are the days when the physician had complete freedom to write the drug of his choosing.