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"The empowered patient is dead! Long live the expectant patient!" says Emma D'Arcy.

Health hedonists, health deniers, cybercondriacs… It's all about patient centricity these days and no doubt everyone in Pharma wants to provide a positive customer experience.

But is it that simple?

In this new article, hear the voice of leading industry influencers Emma D'Arcy and Paul Tunnah and discover: 

  • A new definition of patient and Pharma collaboration

  • Regulation, communication and trust: What are the secrets of successful interaction between key stakeholders?

  • How not to overburden with open patient conversation and data?

Download this whitepaper to learn how to adopt positive customer experience in Pharma.