The Drug Launch Officer's Handbook: How to Master New Drug Launches
Essential reading for Pharma sales executives interested in refining their launch strategy & implementing data analytics to manage the entire launch process and course correct critical mistakes in real-time.
About this E-book:This eBook provides you with the most innovative ways to respond to the change in attitudes in the Pharma industry & improve your chances of drug launch success.
This comprehensive guide will allow you to:
- Understand current drug launch trends
- Get familiar with more launch types other than just blockbuster
- Learn how to leverage your data into marketing flexibilities
- Discover tips on how to build your own ‘launch factory’