Fotolia_82180260_XS.jpgIn the past years, Pharma companies have demonstrated exceptional leadership in innovation with new therapies that expand the benefits to patients and delivery systems to improve convenience and adherence, but here is the catch:

Drugs don’t work on patients who don’t take them!

You may be thankful for Pharma Innovation and DTC push, yet people still reach for too much apple pie and the diabetes epidemic continues unabated!

In this new article, discover:

  • Why patients don't comply with potentially life-saving treatments?
  • What should be the focus of the commercial operations teams to improve adoption?
  • Why it is critical to look at regimen adherence rather than just medicinal adherence?

Download this article to learn more on how the Pharma industry can hopefully influence on non-adherence.